Worked on the Apple Card digital advertising campaign for broadcast television and social media, launched in August 2019. I was responsible for the storyboards and motion graphics.
Also worked on and had ownership of the brand guidelines for Apple Card, which included Photo usage guidance, advertising, typography, logo usage, iPhone screens, voice, legal, and more.
Worked on the video from concept, to shoot, through final edits.
One video was shown during the Apple September 2018 launch and both appear on the Apple.com website under the iPhone XR and iPhone XS respectively.
Worked with the producer on conceptualization and storyboarding. Also worked with 3D animation team.
Worked on these videos from concept through final edits with the vendor.
Both videos are on the Apple website.
Password: ShotOniPhone
(for both videos)